Discussion 1:

1. Why would someone shop on the Internet? Buy an iPod? Eat at TGI Friday's frequently?

2. a. Why would someone else not make those purchases?

3. b. How would you choose one outlet, brand, or model over the others? Would others make the same choice in the same way?

Discussion 2:

Describe your lifestyle. How does it differ from your parents' lifestyle? Do you anticipate any changes in your lifestyle in the next five years? What will cause these changes? What new products or brands will you consume because of these changes?

Discussion 3

Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for this course "Marketing Strategy and Consumer Behavior" and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organizations strategy and how they use these concepts to compete

This is a learning and application exercise designed to give you an opportunity to apply concepts learned in a pragmatic and meaningful way that will enable you to gain valuable and relevant knowledge in an effort to augment your skill set and enhance your professional careers.