Digital Enterprise and E-Commerce Assignment

Learning Objectives

• Identify and demonstrate the main drivers and challenges encountered by digital enterprises in the context of business, markets, technology and social issues.
• Understand the role of innovative business models and critical evaluation of new technologies with the aim of transforming digital enterprises.
• Application of research and technical skills to formulate and evaluate a rational strategy for a digital enterprise, develop a business prototype website based on this strategy and document and critically evaluate the end-product.
• Demonstrate the ability to communicate effectively in a clear and concise manner in written report style for both technical and non-technical mangers.

Assignment requires you to plan and develop an e-commerce business strategy report for a New Zealand organization including building a prototype website using Joomla! based on the online business category assigned to you. Your online business category will be emailed to you during the second week.

You will be required to develop your prototype website using the Joomla! Content Management System in cloud platform. Details about setting up your website at CloudAccess.net is provided in Joomla Workshop 1 (Joomla Workshop 1 PDF is available on your UUNZ uPortal course desk under Week 1 materials).

Your business model and prototype website must be related to the online business category assigned to you. Your course examiner will assign your business category in week-2 via email. Failure to do so will result in your assignments being rejected and no marks will be allocated.

Report: E-commerce Business Strategy

Report Structure and Presentation - Your report should include a title page, Table of Contents (including List of Tables and List of Figures if applicable) and Appendices.

Report Letter of Transmittal, Executive Summary and Introduction - Your report should include a letter of transmittal, executive summary, and introduction to the report.

Report Section 1 - Disintermediation Impact Analysis

Disintermediation means the removal of the market middlemen - e.g. the distributors, wholesalers, and other intermediaries - between producers and consumers. Some of the widely popular examples of disintermediation by online businesses are:

• Amazon that continues to use disintermediation as a successful business strategy in the publishing industry, technology industry and supply chain;
• Travel agents are disintermediated by online travel websites such as Expedia and Booking.com;
• The taxi industry is currently being disrupted by Uber;
• The hotel industry is disrupted by Airbnb; and
• The music store is disrupted by Apple iTunes.

Conduct a disintermediation impact analysis in the industry relevant to your proposed online business and assigned business category.

When you conduct a disintermediation impact analysis, you have to discuss if there is already some evidence of disintermediation of markets in your relevant industry. You have to discuss the impact of disintermediation by your online business on the market, the producers, and the consumers. You can research more about disintermediation strategies by the online businesses mentioned above and discuss some of the strategies in the context of your online business.

Report Section 2 - E-commerce Business Model

A business model is a plan for making money. The textbook explains 8 components of a business model. Discuss the following 5 components of the e-commerce business model for your online business:

Value Proposition - how does your online business fulfil customer needs?

Revenue Model - how does your online business earn revenue and have a positive Return on Investment (ROI)?

Competitive Advantage - what are the special advantages of your online business in the market that others don't have?

Market Strategy - what are the plans of your online business to promote its products and services in order to attract customers?

Organisational Development - what types of organisational structures are necessary in your online business to carry out the business plan?

Report Section 3 - Clickstream Behaviour

Clickstream behaviour refers to the transaction log that consumers establish as they browse the Internet for shopping and buying:

Search for a product or service > interact in social media > view offers in different websites > land on your website > view specific pages on your website > finally purchase what you have offered online.

How can you as a marketer use such data of clickstream behaviour for your business?

Report: Conclusions and Recommendations to the Business

Your report should include a separate conclusions and recommendations section.

Conclusions provide a summary of your key findings from the body of the report.

Recommendations provide a summary of the suggestions to your online business based on the research conducted in the report.

Report: Referencing and Appropriateness of Sources

References are required and the Harvard AGPS standard of referencing must be used.

Attachment:- Assignment File.rar