problem 1: Describe the activities comprised in a full-scale Marketing Audit and highlight the significance of the marketing audit to the marketing planning process.
problem 2: A number of strategic planning models have been developed by theorists and practitioners. Highlight the value of such models and describe a model of your preference.
problem 3: Describe what you understand by the given distribution strategies:
a) Intensive Distribution Strategy.
b) Selective Distribution Strategy.
c) Exclusive Distribution Strategy.
problem 4: describe the main internal and external influences to be considered when setting the price for a company’s products or services.
problem 5: Summarize the contributions that advertising can make to the efficient marketing of products and services.
problem 6: Differentiate between product positioning and market segmentation and describe the conditions to effective market segmentation.
problem 7: prepare notes on three of the given terms:
b) Contingency planning
c) Integrated marketing
d) Product mix
problem 8: Identify the sections of a typical marketing plan and describe the information you will expect to find out in each section of the plan.