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problem 1: Describe the activities comprised in a full-scale Marketing Audit and highlight the significance of the marketing audit to the marketing planning process.

problem 2: A number of strategic planning models have been developed by theorists and practitioners. Highlight the value of such models and describe a model of your preference.

problem 3: Describe what you understand by the given distribution strategies:

a) Intensive Distribution Strategy.
b) Selective Distribution Strategy.
c) Exclusive Distribution Strategy.

problem 4: describe the main internal and external influences to be considered when setting the price for a company’s products or services.

problem 5: Summarize the contributions that advertising can make to the efficient marketing of products and services.

problem 6: Differentiate between product positioning and market segmentation and describe the conditions to effective market segmentation.

problem 7: prepare notes on three of the given terms:

a) Branding
b) Contingency planning
c) Integrated marketing
d) Product mix

problem 8: Identify the sections of a typical marketing plan and describe the information you will expect to find out in each section of the plan.

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M94512

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