problem 1: Price represents a critical element of the marketing mix. describe the main influences to be considered when setting prices and highlight the relative significance of each influence identified.
problem 2: Differentiate between diversification, product development and market penetration as marketing growth strategies to be considered by marketing management.
problem 3: Describe what you understand by the given marketing terms:
a) Physical Distribution Management.
b) Intensive Distribution.
c) Direct Marketing.
problem 4: Summarize the information you would expect to find out in the main parts of a marketing plan.
problem 5: Describe the value of Boston Consulting Group’s share–growth matrix to strategic marketing planning.
problem 6: Describe the contributions that sales promotions can make to the efficiency of a company’s promotional efforts.
problem 7: prepare notes on three of the given:
a) Contingency planning
b) Test marketing
d) Value of packaging
problem 8: Describe how contribution analysis, breakeven analysis and ratio analysis contribute to the development of marketing plans.