Different forms of brand are:brand awareness,Brand equity, brand management, brand strategy,brand positioning,brand culture, brand functions and brand environment. As per (http://oxforddictionaries.com), the origin of the word 'brand' is age old, which has history about permanently tattooing livestock, criminals or slaves with the help of branding iron which would indicate about ownership. According to Ries and Ries (2000), consumers' mind behold the term 'brand' which refers to the power that can impact on the purchasing behavior of the consumers. AMA, (American Marketing Association) keeps the same reference not only for identifying but also possessing the term "brand" in the sense of the term,sign, name, design, symbol, or a combination of all mentioned. All these are used for identifying the goods or services of a group or a single seller, in addition to differentiating those goods or services from the competitors.

Write a short report on the given topic"What is brand".

Address the following given point below:

1. Customer Perspective & Brand Functions
2. Brand Functions, in reference to Company Perspective
3. Brand Strategy
4. Brand Identity

• Brand as an organization
• Brand as a person
• Brand as a symbol
• The brand essence
• The core identity
• The extended brand identity

• Your work must be submitted as 2000 words.