Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well-known pair of competitors.

Write a four (4) page paper in which you:

Determine how each corporate culture differs from the other.

Analyze three (3) ways that each unique culture has benefited by the other's competition.

Speculate how each would continue to thrive if its current corporate culture would need to change in the near future. Be sure to state what change(s) you are speculating on and what led you to identify that possibility.

The specific course learning outcomes associated with this assignment are:
Examine the private enterprise systems, drivers of change on the system, ethic and social responsibilities of business, and the requirements for success in today's business environment.

Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation's economy.

Use technology and information resources to research issues in contemporary business.

Write clearly and concisely about contemporary business using proper writing mechanics.