Designing usable and intriguing products is an integral part of Kodak's marketing process. Paul Porter, director of corporate design and usability, focuses on creating interesting, functional, and intuitive equipment. To make sure the company is on the right track with product development, Kodak marketers interview customers and visit them in their own homes, observing how families use digital photography. The understanding gained from these interactions helps the company create a wide range of products targeted at different market segments.

Questions

1. EasyShare-One didn't sell very well, but Paul Porter claimed this wasn't the purpose of that particular product. What was the purpose of the product?

2. What kind of new product was EasyShare 1?

3. Discuss the product development process at Kodak.

4. Place Kodak's digital cameras in the product life cycle.