One VP in your organization had an idea that the fastest and most efficient way to communicate his desire to bring about change to the work group was to send an e-mail to everyone.

"Hi Team,

I've noticed that the team isn't working hard, productivity is slipping, revenue is down, and the group seems generally grumpy.
Starting this Monday, I want to see things change. Let's increase order intake, drive revenue, and let's be a happier work team.

Respectfully,
The VP"

A. Generate a list of change imperatives that this VP is missing in his half-hearted effort to drive change.

B. Criticize this VP's approach to driving change from the perspective of discontinuous change.

C. Design a change management plan that the VP can use to more successfully bring about change. Take into account the complexities and imperatives of change that you uncovered earlier.