problem 1: Describe the step included in developing a customer relationship plan with illustration.
problem 2: ‘Healthy relationship and interaction is the kingpin of successful marketing’. Describe the statement with appropriate illustration.
problem 3: Describe organizational learning as a process.
problem 4: What do you mean by the terms vertical and horizontal learning?
problem 5: describe internal marketing as a first step in the relationship marketing.
problem 6: describe internal marketing as a prerequisite for the external marketing.
problem 7: Describe the role of employee in internal marketing for an hotelier.
problem 8: Describe market driven organization, shared knowledge base and sensing the market in Indian context.
problem 9: describe market driven processes for learning regarding pizza markets in India.
problem 10: What do you mean by the term knowledge of market response?