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Describe how the price setting process would be different if your company was a business to business service business (such as marketing consulting) instead of a manufacturing business.

Additional Requirement

This question is based on the Corporate Strategy and it is about price setting process for a B2B company which provides service-oriented business such as a marketing consultancy instead of a manufacturing business. The pricing for a B2B company can be very much different from a regular consumer product manufacturing company and the strategy related to that has been discussed in the solution.

Word limit 200

 

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M91398210
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