Critically evaluate the role of the customer in formulating, Ask an Expert

Management Studies

Critically evaluate the role of the customer in formulating and influencing Marketing Strategy as presented by Piercy in his book ‘Market-Led Strategic Change'

You are required to illustrate your report with relevant examples using acompanies you are familiar with.

TWO main parts to this chapter:

1. Contradictions in managing customer satisfaction & loyalty

2. Examine shifts in markets which are stretching our capabilities to adapt & re-invent how we do business

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Strategic Management, Management Studies

Category:- Strategic Management
Reference No.:- M9752393

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