Create segmentation, targeting and positioning strategies for new, fictitious product that falls within the organisation and brand identified. For this Assignment, include the following:

• Produce a graphic representation of your segmentation strategy for your new, fictitious product. Include any niche or subgroups in your graphic depiction that you think might be effective. Also include in your graphic representation a brief summation of the needs of each segment.

• In addition to this graphic depiction, write a 1,000-word paper that outlines strategies for creating or increasing brand equity for your branded product. Include:

• One strategy for targeting marketing efforts to each segment
• One strategy for positioning your product for each segment

• For each of the strategies, explain why they would be effective. Include specific examples and appropriate citations/support from the literature for your findings.

• Be sure to include specific examples and support your postings with evidence from the Readings and other current literature from the UoRL Library and other credible sources. Consult the Harvard Referencing Style Guide for proper citation and referencing information.

• I chose KFC in Dubai as the case study and the new fictitious product is Kentucky grilled Fish.