Competing with the Big Boys Provenzo's Rentals is a small privately owned business that rents sports equipment in Denver, Colorado. The company specializes in winter rentals including ski, snowboard, and snowmobile equipment. Provenzo's has been in business for 20 years and, for the first time, it is experiencing a decline in rentals.

Greg Provenzo, the company's owner, is puzzled by the recent decreases. The snowfall for the past two years has been outstanding, and the ski resorts have opened earlier and closed later than most previous years. Reports say tourism in the Colorado area is up, and the invention of loyalty programs has significantly increased the number of local skiers.

Overall, business should be booming. The only reason for the decrease in sales might be the fact that big retailers such as Walmart and Gart's Sports are now renting winter sports equipment. Provenzo would like your team's help in determining how he can use ebusiness and Business 2.0 to help his company increase sales, decrease costs, and compete with these big retailers.