(Answered) Company case- dollar general todays hottest retailing

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Company Case- Dollar General: Today's Hottest Retailing Format

Questions for Discussion

1. Describe Collar General according to the different types of retailers discussed in the chapter.

2. As a retail brand, assess the Dollar General strategy with respect to segmentation, targeting, differentiation, and positioning.

3. List all the reasons why Dollar General has been so successful over the past 40 years.

4. In competing against other brick-and-mortar retailers, will Dollar General succeed or fail in the long term? Support your answer.

5. Against online retailers, will Dollar General succeed or fail in the long term? Support your answer.

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