Chapter 8 Video Assignment

Chapter 8 Videos Pick one or more video(s) from this chapter and write about your understanding of the content as related to your experiences either on the job or from a personal perspective.

Open the assignment and place your work into the Write Submission area. Each submission must be a minimum of 200 words in length. You will be able to see how many words are being submitted in the lower right corner of the submission area. Your grade will be determined by grammar/spelling, content and length.

Chapter 9 Video Assignment

Chapter 9 Videos Pick one or more video(s) from this chapter and write about your understanding of the content as related to your experiences either on the job or from a personal perspective.

Open the assignment and place your work into the Write Submission area. Each submission must be a minimum of 200 words in length. You will be able to see how many words are being submitted in the lower right corner of the submission area. Your grade will be determined by grammar/spelling, content and length.

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Chapter 8

Twitter Helps Businesses Find Customers

Find Clients Today With Twitter (Special Guest) - TwitTippin' Tuesdays

search.twitter.com is a good way for businesses to find customers. Search queries that start with "anyone know...?" with the thing someone in inquiring about is one way businesses can reach out to potential customers. For example, "anyone know a chiropractor in Austin?" Chiropractors in Austin can use search.twitter.com to find such a person that they could provide their services to.

E-Commerce in 2020

The world of the future 2020! mp4

In 2020 there will be over 6 billion of mobile phone users and over 5 billion Internet users. There will be more than 50 billion of devices connected to the Internet. A middle class person will have 10 devices connected to the network. Almost every TV set will be connected to the Internet. Internet and mobility will converge at any time, at any place, for anybody and in any device.

The digital universe will be 44 times bigger than it is now and 34% of it will be or might have used the cloud. 50% of the digital universe will require a certain level of security beyond the physical protection. We will be able to store our memories and share them with others. The use of augmented reality or virtual worlds will be common creating opportunities that we now cannot imagine.

E-gov in Action: City of Louisville, Kentucky

Roadmap to Effective eGovernment

EMC has a roadmap that can help government organizations move from paper-based processes to automated back office processes. These can then be extended to constituent portals improving transparency and citizen services while also reducing time, cost, and risk. The stages are as follows:

- Stage 0: content everywhere; the expensive and inefficient stage of manual processes, manual information, and filing.

- Stage 1: capture, store, and retrieve; involves replacing paper documents with digital information. It involves deploying digital capture, store, and retrieve capabilities that form the foundation for connected government.

- Stage 2: manage, process, and risk; with information now digitized, an agency can further improve operational efficiency through back office automation (i.e. investigations, unemployment claims, grants, licensing, and providing permits). These automated processes enable automated sharing and collaboration while reducing time, cost, and risk.

- Stage 3: enabling constituents; with back processes automated, agencies can now extend these capabilities via self-service constituent portals for self-service government, which allows citizens, businesses, and agencies to interact and transact openly, securely, and electronically on-demand.

E-Procurement at Schlumberger

Your eProcurement process with Ariba

Ariba does the work of getting the supplier to prepare the content, load it, check it, and let you push the publish button. You can also link the contract terms directly to the catalogue, which means that volume discounts, tiered pricing, contract limits, and master agreements. Smart forms are used for variations of an item (i.e. color or size of a shirt). If a new employee shows up, with one click he/she can pick up an employee kit with everything he/she needs.

A form with contract terms allows for someone to easily hire a temporary employee because it depends on the prices, conditions, and the details of the service are all-compliant to a specific person's procurement. A supplier creates an invoice from a blanket purchase order using your terms, your catalog, and your contract; this is how your processes can fit into one technology on the pad of savings and compliance.

Challenges in Mobile Payment Systems

The Future of Mobile Payment

Only 15% of retail payments are electronic. Mastercard is focused on payments that can be done on mobile devices. The video shows how mobile devices can be used to make payments. For example, a person can use their mobile device to buy something from a vending machine by having their phone scanned with paypass. Innovation is a key factor in helping credit card companies like MasterCard to grow in the payments industry.

Challenges in Digital Ads

Will Digital Ads Become More Than an Interruption?

More than 50% of consumers have stated that they prefer in-feed advertisements than the standard banner type advertisements. Banner advertisements have a less than 1% interaction rate. Native advertising is advertising that meets the form and function of the editorial experience on a page. Very few subscription Web sites like newspaper sites have been unsuccessful in making profits. 50% of all traffic online across the globe is mobile, thus, there is a lot of opportunity for advertising in mobile devices.