Case Study:

Strategic leadership and innovation at Apple, Inc. by Loizos Heracleous and Angeliki Papachroni-

1. What are Apple's strategic challenges or threats from the EXTERNAL ENVIRONMENT (list at least two) going forward?

2. Does Apple have the internal strengths to address these threats? If so, what strengths? If not, what weaknesses does it need to address going forward?

3. How does the culture of Apple reinforce your answer to Question 2?

4. Social entrepreneurship is discussed on page 315 (317 for 10th edition). Large companies like Google and Nestle have been very active in using their strengths and resources to address social problems-"doing good while doing well." Give an example of how Apple might use its strengths to address a social problem which would also be good for its short and/or longer term business.