Case Study: You are asked to prepare a report about the use of message strategy pertaining to a case that has been provided for this assessment. Whilst information is provided via the Web links (below), you are encouraged to read more broadly to develop a greater understanding of the case in question.

Case: http://theblackfish.org

The Black Fish and their public relations activities are the focus of this case. The Black fish is an international non-government organisation whose overarching aim it to end illegal overfishing. They have created an award winning video (Losing Nemo: http://theblackfish.org/film/) that introduces you to their cause. Navigate through the comprehensive Webpages provided by The Slack Fish and prepare a report that presents a critical analysis of the Citizen Inspector Network campaign and associated activities. Your report needs to include the following components:

• Provide a Situation Analysis of The Black Fish.

• Evaluate the Message Strategy.

• Discuss the implementation.

• Evaluate the success of the campaign.