Case Study: "The watchmaker that hand delivers its timepieces around the world" By Ian ElleryGeneva.
1-Identify the strategic group of Gronefeld?Justify your answer.
How would you classifythe industry structurein 2014? Based thereon, would you expect theindustry to be profitable?Justify your answer.
2- Analyze the external environment of Gronefeld using PESTEL analysis.
3- Perform SWOT analysis on Gronefeld.
4- How would you explain Gronefeld's.com successfuleconomic performance. Discussusing the following concepts:
- Internal resourcesand capabilities
- VRIO (Valuable, Rare, costlyto imitate and organized to capture value)framework.
- Economic value creation.
- Partnershipsin value chain.
- Industry versus firm effects (using porter's 5 forces model).
5- Using theframework of the 5generic business strategies(e.g.low-costordifferentiationtargeting abroadand narrow segment ofcustomers), howwould you classify the positioning of Gronefeld.
6- Gronefeld is a truly global business.
What factors must it consider in entering a foreign market?
What modes of entry are available to Gronefeld?Justify your answer.
7- Apply Porter's Diamond of National Competitive Advantage framework on Gronefeld.