Case Study: Persuasive Communication

Describe a professional situation where you would like to have greater influence. Select, at least, four concepts from Cialdini's book that apply to your situation. Describe each concept in accurate detail. Develop from each concept a strategy you will use to enhance influence in the designated situation. Finally, rank the four concepts according to your estimate of their promise for meeting your influence challenge. Indicate why you believe each of the four would be more or less effective.

Requirements:

1. In one to two pages describe the professional situation where you would like to have greater influence including the following components.

o A description of the context of the professional situation including your role in the organization.

o A description of the current level of influence.

o A description of the desired level of influence.

o Identify four concepts from Cialdini's book that apply to your situation (3 to 4 pages total).

o Describe each concept in accurate detail (minimum 2 paragraphs for each concept).

o Develop from each concept a strategy you will use to enhance influence in the designated situation (minimum 1 paragraph for each strategy).