Case Study on "Build-A-Bear Workshop" for your final project and presentation. Below are the three key questions to be answered and presented:

1. What are the key forces in the general and industry environments that affect Build-A-Bear's choice of strategy?

2. What internal resources and assets does Build-A-Bear have that may give it a competitve advantage?

3. What competitive strategy did Build-A-Bear formulate and is it sustainable as the company pursues growth?

Please prepare your presentation slides for a 15-20 mins presenttion to the panel of judges. Also, you are also required to submit your written assignment on this final project at the end of your presentation.

Attachment:- Build-A-Bear Workshop.pdf