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Case study: Fai[ Away with Dynamo, Bigtabte, and Cassandra

Answer the following questions for instead of the text's:

1. What is Acxiom and what type of services does it provide?

2. What does the term "Analytics" refer to?

3. What is the function of Infobase?

4. What is the function of PersonicX?

5. Do you see any problems with using a company like Acxiom?

6. Should there be laws that govern companies like Axciom? Why or Why not?

7. What do you think this movement means to the existing DBMS vendors? How serious is the NoSQL threat? fustiff your answer. What responses by existing DBMS vendors. would be sensible?

8. Is it a waste of your time to learn about the relational model and Microsoft Access? Why or why not?

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