Case Study: Campus Sponsorship

Questions:

1. What is the best way to attract college students to Campus Sponsorship?

2. What are the top three national brands you would suggest that Campus Sponsorship should sign up? Why?

3. What would you tell the national brand managers at the companies you just suggested in order to interest them in participating in this effort?

4. How would you assign resources within Campus Sponsorship to both attracting college student groups and national brands at the same time?

5. What are the key points that Dan and the team should highlight in a presentation to the investor?