Case Study analysis requires you to read and respond to the case provided. Your response to the case should be structured as follows:

• Include a 1-paragraph summary of the case background and primary marketing issues/challenges in the beginning of your paper (no more than 10-12 complete sentences)

• Then, continue your paper by answering all the questions at the end of the case reading in PARAGRAPH/ESSAY FORMAT(do not number your response, YOU WILL LOSE POINTS!)

• Your responses to the questions must include evidence from the reading and show understanding of concepts from the textbook

• Each of your responses to each of the questions at the end of the case reading must be a minimum of 1 paragraph (8-10 complete sentences)

• Make sure you include clear transitions to make sure your paper flows properly from paragraph to paragraph

The final paper submission MUST follow the formatting guidelines below:
• MINIMUM of 2.5 typed pages (not including the cover page) but no more than 5 pages

• ALL pages must be double-spaced with 1-inch margins all around (top, bottom, left, right)

• Include a page number on the lower right hand corner of each page

• ALL fonts must be Arial, size 12

• ALL paragraphs must be indented (press "Tab" on your keyboard before you start typing at the beginning of each new paragraph).