Case Study Analysis Domino's Pizza.

R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt., (2012) The management of strategy: concepts and cases South-Western, pages 84-99.

This assessment contributes 90% of your final mark for this module and you are required to analyse the case study on Domino's Pizza. A digitised copy of the case study is on Moodle.

When answering the case questions below only use information on Domino's Pizza contained in the case study. Your marks will be heavily penalised if you use information on the company from alternative sources as it is your assessment of the case information provide which is being assessed.

Questions

1. Drawing on your knowledge of the PESTEL model, analyse the external environment facing Domino's Pizza and identify the key external factors which impact on the company.

2. Use the Porter's five forces framework, analyse the industry and determine the attractiveness of the pizza industry in which Domino's Pizza is competing. Support your analysis with evidence from the case study.

3. Conduct a value chain analysis to determine Domino's organisational capabilities and use this analysis to identify the core competencies that can build or sustain its competitive advantage.

4. Using the Ansoff's product & market matrix, analyse the direction of growth that Domino's Pizza has undertaken to grow their business. Provide recommendations for future growth.

Mark allocated for the presentation of analysis, use of case evidence and conclusion.