Case Study 1: Apple Merging Technology, Business, and Entertainment

1) Why are data, information, business intelligence, and knowledge important to Apple? Give an example of each type in relation to the iPad.

2) Explain how Apple achieved business success through the use of information, information technology, and people.

3) Evaluate how Apple can gain business intelligence through the implementation of a customer relationship management system.

Case Study 2: Vail Ski Resorts Goes High-Tech for High Touch

1) List and describe the types of systems described in this case study.

2) How do these systems improve the operation of the business?

3) How do these systems support decision-making? Identify 3 different decisions that can be supported by these systems.

Case Study 3 :Walmart

1) How IT and IS may be used to help the company operate and achieve its objectives.

2) Discuss the challenges faced by the CIO - which are the most important and why?

3) What role does information technology play in the business? How is it helping Walmart refine its business strategies?

4) Summarize the main purposes of information systems in organizations

Case Study 4: Zappos

1) Define SCM and how it can benefit Zappos.

2) Explain CRM and why Zappos would benefit from the implementation of a CRM system.

3) Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation.

4) Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers.

5) Propose a plan for how Zappos can use Amazon's supply chain to increase sales and customer satisfaction.

Attachment:- Case Studies of MIS2012.rar