Case Study- Mothers Work Inc.

Brand Image and Accusations of Employment Discrimination

Discussion Questions

1. What facts in this case appear to be the most important to you?

2. Who are the key stakeholders in this case? How will a verdict for or against Papageorge affect the parties?

3. What actions (if any) should Mothers Work, Inc. take? What message should the company send to the public? Who is Mothers Work's target audience?

4. What are the critical issues of this case? Which issues should Mothers Work confront first?

5. Since there is no Corporate Communications department, who should deliver Mothers Work's message? What media should Mothers Work use to convey its position?

6. This lawsuit has not received much media attention (since the original filing of the suit). Why do you think this is the case?