Case Study - Cola Wars Continue: Coke and pepsi in 2010

Please answers the questions using the format given and do it exactly as follow font and number of line and double space,each question with answer in one page

Cola Case Questions:

1- Why, historically, has the soft drink industry been so profitable?

2- Compare the economics of the concentrate business to that of the bottling business: why is the profitability so different?

3-How has the competition between Coke and Pepsi affected the industry profits?

4-How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs?

Do the case according to the format writing, follow size number of lines and do the cover sheet

Format

1- introduction (single half page centered)

2- Question: :.......(around 10 lines time roman 12 double space)

3- Question: ......... (around 10 lines time roman 12 double space)

4- question :...... (around 10 lines time roman 12 double space)

5- question :....... (around 10 lines time roman 12 double space)

6- question :...... (around 10 lines time roman 12 double space)

7- conclusion (single half page centered)

8- references (single page minimum10 references APA style taken from the case itself)

Attachment:- Assignment.rar