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Case: Forecasting: Krispy Kreme Donuts

Krispy Kreme Donuts has achieved spectacular growth in the last few years using an area developer model to expand geographically. This case examines the factors that have driven their growth and sustainability in the upcoming two years.

1. Analysts in general are predicting that Krispy Kreme will be able to perform highly effectively and continue to grow rapidly in the coming two years. Do you agree with their analysis? If so, why? If not, why not?

2. What factors did the CIBC analysts examine to forecast sales growth for KKD in the years ended January 2003 and 2004?

a. What assumptions did they implicitly make about number of new stores and weekly sales per store (for both company and franchise stores)?

b. What are their implicit assumptions about revenue growth from franchise operations and KKM&D? Do you agree with these forecasts?

3. What are the forecasted NOPAT margins for KKD for years ended January 2003 and 2004? What assumptions were made about specific expense items (e.g. margins, G&A, D&A, taxes)? Do you agree with these forecasts?

4. The CIBC analysts do not forecast KKD's balance sheet for the following year (ended January 2003). Make your own condensed balance sheet forecasts. Focus on key components relevant to valuation: NOA = NFL + CE  

a. NOA = Net Operating Assets = Long-Term Assets + Net Working Capital

b. NFL = Net Financial Liabilities = Financial Liabilities - Financial Assets

c. CE = Common Equity

5. In general, do you expect analysts' forecasts for a company like KKD to be optimistic, pessimistic or unbiased? Why?

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