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CASE ANALYSIS

Please provide a comprehensive analysis (not a summary).

- Statement of problem or problem(s) facing the firm.

- Explain why you believe it (or they) is important.

- Summary of the situation/analysis of issues. This is the section in which you may use tools such as a SWOT analysis or other analytical tools.

- Strategic alternatives and recommendations for strategy. Present a set of strategic alternatives, evaluate them, and then decide which is (are) best. This will be your recommendation. Your recommendation should follow logically from the statement of the problem and the situation analysis. I don't have to agree with your recommendation for you to get a good grade, but I need to see the logical flow and justification clearly.

- Your analysis should be professional and not exceed three pages, single spaced. Keep repetition of case material to a minimum, focus on analysis.

Case: A Dark Horse in the Global Smartphone Market: Huawei's Smartphone Strategy

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