Case - Yansha leans on IS to stay competitive

Discussion Questions -

1. China is experiencing a rapidly evolving economy. Why do you think most international businesses are looking to China as both an opportunity and a threat?

2. Yansha has raced to catch up with the latest information systems and technologies, but remains a local Chinese business. What might Yansha's next move be in order to increase its revenue? How might that move be most successfully taken?

Critical Thinking Questions -

3. What benefits do local businesses such as Yansha have over foreign businesses that come to China to compete? How can those advantages be used to maintain leadership in a market?

4. What benefits do international businesses have over smaller local businesses? How can they be used to infiltrate a new market and take over leadership?

Attachment:- Case.rar