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Case - School of Rock: Filling a Gap in Music Education and Growing Via Franchising

Case Study - Objectives

Evaluate the value of an existing franchise and assess if the investment is sound.
Evaluate the ongoing support a franchisee will receive and if it is adequate for the industry.
Research competition and alternatives to a franchise opportunity.

Discussion Questions

1. What types of characteristics do you anticipate School of Rock looks for in franchisees?

2. Look at Table 15.2. Of the ways mentioned in this table for franchisors to develop franchisees, which ones are the most important for School of Rock to emphasize to support its franchisees?

3. If you were to consider buying a School of Rock franchise, what issues would concern you the most about your ability to be successful as a franchisee for this company?

4. Over the next 10 years, what do you think lies ahead for School of Rock? What are some things that could go "right" for the firm and some of the things that could go "wrong" as the firm continues selling franchise locations as a means of growth?

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