Case - International Operations at CarCare Inc.

CarCare is considering expanding its operations beyond the United States. The company wants to know whether it should target countries with consumers who tend to have a positive attitude toward their current cars. It has gathered data on U.S. and German car owners. The data are included in the "car" data set that can be viewed on the Web site at http://www.thomsonedu.com/marketing/zikmund (car.sav or car.xls) or available from your instructor.

Using the data, conduct a correlation and simple regression analysis using spending as the dependent variable and attitude toward the current car as the independent variable.

1. Test the hypothesis: Attitude toward one's car is related positively to spending for car-care products.

2. Would you recommend CarCare do more research to identify nations with relatively favorable attitudes toward the cars they own?