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Book- Business Ethics : Case Studies and Selected Readings[EIGHTH EDITION]By MARIANNE MOODY JENNINGS

Case 8.21 -Barbie Doesn't Like Math

Discussion Questions

1. Is the issue with Barbie different from the issues with children's ads?

2. Who are the stakeholders Mattel should consider in determining what types of Barbies to develop and sell?

3. If Tattooed Barbie is a big hit and results in increased sales, would Mattel harm its share holders by withdrawing the product?

Management Information System, Management Studies

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