Blue Ocean Innovative Strategy Frameworks

To complete this Shared Activity:

• Read and Review the analysis below.

• Respond to this analysis by offering potential critical directing questions and specific and constructive ideas for improving this analysis. (2-3 paragraphs)

• Be sure to support your postings with evidence. Consult the Harvard Referencing Style Guide for proper citation and referencing information.

Power of the Niche Market

With all of these innovative strategies to develop new blue oceans, the truth is that in today's rapidly evolving mobile market the oceans do not stay blue for very long. Shortly after the iPhone was announced, Google announced Android - shortly after the Apple App Store was announce came Google Play and later BlackBerry App World - and Google's blue market strategy of creating a market for modular phones has them entering the market AFTER their competition.

The real secret for staying power in the mobile communications industry is not being first with a technological innovation, it is being able to anticipate those innovations in such a way to create and maintain dominance within a demand niche such as Mobile Security, Premium and user friendly devices or providing the framework for future innovations (Pitt & Koufopoulos, 2012).

Reference:

Pitt, M. & Koufopoulos, D. N., (2012) "Essentials of Strategic Management", London: Sage
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