Ask Strategic Management Expert

Bert's Bonsai sells Bonsai plants, tools and materials to cultivate them, and literature in book and magazine form. An early adopter of electronic records, they are still happily using an Amiga-based picture-and-text database for their plants from which they produce a catalogue they send round to the local gardening and florist shops as well as mailing to the special interest groups. Their mailing list is also maintained on the Amiga. The company was started by a retired CSIRO plant scientist, and has now been bought up by the proprietors of a garden-supplies franchise. They have been advised by their (overworked and unenthusiastic) IT staff that the material currently in electronic form is next to useless, and it would be best to start again; this has led to some legal dispute between the former owners (who point out that conversion between digital formats is always possible) and the purchasers (who have to rely on their staff for opinions). The director of the franchise who organised the deal would like to know why Bert's Bonsai can produce better catalogues and mailing list on a 30 year old Amiga than his staff can with a 2 million dollar IT budget.

The immediate challenge is to incorporate the plants and tools components of the stock into the greater franchise stock-lines with minimal fuss, and convert the mailing list and distribution list into the franchise's own versions. This also includes getting a web-presence for the new (combined) catalogue as well. The director in question wants to improve the current cataloguing and mailing practices to be at least as good as that of Bert's Bonsai. The IT staff are resentful and look to be uncooperative.

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M9524844

Have any Question?


Related Questions in Strategic Management

Question - the discussion thread is centered on the

Question - The discussion thread is centered on the resource-based view of the firm as espoused by Jay Barney. In the section on Human Resources in your text, Barney's focus on the correlation between superior financial ...

Please use enterprise rent a car for organizationcreate the

Please use ENTERPRISE RENT A CAR for organization Create the Final Strategic Plan. The Final Strategic Plan contains the elements of all the previous weeks' components and incorporates instructor feedback. The strategic ...

Strategic management assignment - authentic research

Strategic Management Assignment - Authentic Research Portfolio This assignment focuses on your understanding and appreciation of Strategic Management Inputs. You are required to identify a corporation in the Agribusiness ...

Business strategy assignment - business strategy

Business Strategy Assignment - Business Strategy: Telecommunication Sector (UK) Purpose of this assignment - This assignment is designed to develop students' awareness of the different kinds of strategy which could be us ...

Assignment -case - real-world cases wipro and

Assignment - CASE - Real-World Cases: Wipro and MBH Self-service is a very valuable tool. HR departments can use an integrated ERP self-service design to provide employees and consumers with a user-friendly interface for ...

Assessment - blog and learning reflectionsassessment

Assessment - Blog and Learning Reflections Assessment Criteria - Demonstrate regular use of the weekly blog by providing clear cross-referencing between report and at least 8 time-stamped meaningful blog entries THROUGHO ...

Complete a value chain analysis of an organization from ksa

Complete a value chain analysis of an organization from KSA. For this assignment, complete the following: - Explain the concept of value chain. Identify and discuss value chain strategies in your present organization or ...

What is related diversification what is unrelated

What is related diversification? What is unrelated diversification? Provide examples of each and compare and contrast the two types.

Question choose an organization according to the

Question: Choose an organization according to the following: • Current employer • Most recent or former employer • Place of business that you have patronized or have been familiar with over a long period of time. - Avoid ...

Question a rental company owns a building from which it

Question: A rental company owns a building from which it leases out multiple offices. During the year it received the following advance rental payments for one-year leases from separate tenants: $24,000 in June, $36,000 ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As