Based on a video clip on Apple's documentary uploaded in the Personalized Learning Space (PLS) about

Steve Jobs' marketing strategies, identify and describe keylessons that you have learned and become an eye opener for you from a marketing point of view. 

Important Notes:

• Please refer to the key concepts in module 1, 2, 3 and 4 before you start preparing this assignment.
• Please also consider marketing leadership, 4Ps, global branding and integrated international marketing issues to be discussed in this assignment
• Please use the same font type and size (Calibri 11), 1.5 space, between 9 to 10 pages or between 3,500 to 4,500 words)

According to the American Marketing Association marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Organization's team role and a set of activities for creating, communicating and delivering value to customers and managing their relationships that benefit the organization and its stakeholders (a stakeholder is anybody who can affect or is affected by an organization, strategy or project).