Assume that you have been hired as the assistant manager of a local store that sells fresh fruits and vegetables. As you look over the store, you notice that there are two different displays of tomatoes.

In one display the tomatoes are priced at $1.39 per pound, and in the other the tomatoes are priced at $.89 per pound. The tomatoes look very much alike. You notice that many people are buying the $1.39 tomatoes.

Write a report explaining what is happening and give your recommendations for the store's pricing strategy.