Assume that you are the vice president of marketing for a, Ask an Expert

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Assume that you are the vice president of marketing for a firm that markets a large number of specialty food items (gourmet sauces, marinades, relishes, and so on).

Your firm is interested in improving its marketing management structure. You are considering several alternatives: using a brand manager structure, having product category managers, or focusing on market managers.

Outline the advantages and disadvantages of each type of organization. What is your recommendation?

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Project Management, Management Studies

Category:- Project Management
Reference No.:- M92040256

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