Assume that greenpeace is planning an advertising campaign, Ask an Expert

Management Studies

Assume that Greenpeace is planning an advertising campaign that encourages people to switch from private cars to public transport. Give examples of how the organisation can use the following strategies to change commuters' attitudes:

(a) changing the basic motivational function,

(b) changing beliefs about public transport,

(d) using cognitive dissonance.

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Project Management, Management Studies

Category:- Project Management
Reference No.:- M92175299

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