Assignment

Using The Rock Insurance Case study in a previous module, answer the following questions. Integrate what you read in Part one of The Definitive Guide to Social CRM in your answer:

Start Developing a Social Media Plan for The Rock Insurance Company:

Format (also see grading rubric):

I. Develop a final profile of the target customers that The Rock Should focus on for the future.

II. Technographic Profile building: In addition to the reading in the Goldenberg book, read this http://catapultrpmfrontier.blogspot.com/2012/07/segmenting-customers-by-technology.html (Links to an external site.)

In 2-3 paragraphs, determine whether or not this would be beneficial to The Rock.

III. How would The Rock set goals for their Social Media Campaign?