Assignment

The assignment is to complete and discuss the case study: "The Nokia-Microsoft Alliance in the Global Smartphone Industry" (page 239).

Write a 3-5 page paper in APA format on the major points in the case. What lessons can be gleaned from the experiences that occured with respect to the alliance and lessons learned from a cultural perspective. What could have been done better? Use the text and any outside references, but cite all references used.

Submit your assignment as a Word document, 3-5 pages in length. The paper must have a title page, a reference page and be written in APA style format.