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Assignment

Section 1 (Introduction): Briefly introduce your chosen case scenario (200-400 words).

Case 3: The business model and competitive strategy of IKEA in India.

Questions to be answered in sections 4 and 5:

1) What is IKEA's strategic model in Australia?
2) What are the factors that influence IKEA's strategy in Australia?
3) What are the factors that influence IKEA's strategy in India?
4) What strategy should IKEA adopt to be able to be successful in the India?
5) How will it differ from its strategy in Australia?

Attachment:- Case.pdf

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M92300970

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