Assignment

Read the case study and then answer the following questions:

1- What are the goals of the athenahealth? Why?

2- Do we know what are the goals or demands of the customers? Who to answer (Questions 1-2)?

Brief Explanation. 2-8 sentences. List goals in bullet format.

3. Do we know what are the goals or demands of the customers?

4. Should athenahealth create and pursue a new product?

5. Does athenahealth have other options that it can pursue?

6. Should athenahealth enter a new market and compete against established & reputable companies?

7. How can you convince a customer to purchase and implement a new product?

8. What are the problems and obstacles both (players i.e. Athena & customers) would face?

Attachment:- Case.rar