ASSIGNMENT
PURPOSE
The purpose of this assignment is to develop learners' ability to identify and evaluate the competitive advantage of selected businesses.
REQUIREMENT:
Read the THREE articles below and answer the questions given:
FAREEDA
FAREEDA is a brand name or trade mark (TM) for scarves and shawls by FAREEDA Global Resources. Our company is producing and selling exclusive shawls and scarves which are currently marketed in Malaysia but will be available at international market soon.
Our exclusive shawl and scarf designs have been registered with Intellectual Property Corporation of Malaysia(MyIPO).
Our company philosophy is to produce elegant and fashionable scarves which are distinctive compared to other scarves currently available in the market. At the same time we offer a wide range of choices at affordable prices. Our approach is simply to ensure our customers look gorgeous and elegant when they wear our exclusive scarves.
Our shawl and scarf designs are one of a kind particularly in the Malaysian market. They are branded in special collections such as NOUR SOFEA, AISYA, MARIYA, NOUR SARA, ROZANNA, SOFIYA, SARAMARISA, DANIA, MAISARAH, SURAIYA, KHALEEDA, SABREENA, MAWAR, ROSALYNDA and many more. We use very high quality fabrics such as silk chiffons and other top quality materials.
Our scarves worn by female Muslim newscasters have been featured in several TV news and programs. We recently sponsored a programme called 'RESEPI SUNNAH' on TV9. We have also sponsored a few famous TV dramas and programs such as 'HijrahSelebriti' at ASTRO, 'Andai Ku Tahu' on TV9, ‘ASMARA 2' on TV3, the reality TV show ‘GadisMelayu' and the live TV show ‘NasiLemak Kopi O' on TV9.
OLD TOWN WHITE COFFEE
From the day our proprietary OLDTOWN White Coffee blend was formulated, it has been steadfastly carried down over the years to this day. Our white coffee are roasted and prepared according to the original method to ensure that every cup of OLDTOWN White Coffee imparts the same full-bodied taste, texture and aroma year after year. Our commitment to maintain the true essence of our heritage has helped us to create a one-of-its-kind brand that is renowned the world over.
To date, our white coffee products are exported to more than 13 countries worldwide. Our business also includes the OLDTOWN White Coffee chain of café outlets. Carrying the charm of a traditional Ipoh coffee shop, we serve a variety of Malaysian delicacies from white coffee to toasts, rice and noodles. To date, we have more than 200 café outlets throughout Asia.
CROCS
Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All CrocsTM shoes feature CrosliteTM material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans have know and love. Crocs celebrates the fun of being a little different and encourages fans to "Find Your Fun" in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. Over the past 13 years, Crocs has sold more than 300 million pairs of shoes. That's a lot of shoes!
a. Crocs shoes are sold in more than 90 countries - the brand now does business in more than 30 languages. That means you can spot Crocs whether you are walking the streets of New York City, Hong Kong or London.
b. The iconic clog-style shoe that Crocs is so well known still accounts for more than 45% of Crocs footwear sales.
c. Globally, Crocs has more than 500 retail locations and continues to grow.
d. Since 2007, Crocs has donated more than 3 million pairs of shoes to people in need around the world as part of its global Crocs Cares corporate social responsibility platform.
e. Headquartered in Niwot, Colo., Crocs has more than 4,000 employees globally.
f. Crocs is traded on the NASDAQ stock market (NASDAQ: CROX).
QUESTIONS
a. What is Fareeda's competitive advantage?
b. Do you think it has been successful in marketing this competitive advantage? Why or why not? Justify with an example.
c. How has Old Town White Coffee differentiated itself from its competitors?
d. Do you think it could survive if it were to compete with Starbucks? Why?
e. Identify Crocs's competitive advantage with proper justification.
f. If you were to compete with Crocs, how would you differentiate your product?