Assignment

Purpose of Assignment

Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service.

You will create a new divising (and product) for one of the following companies:

Uber

Mercedes

Outback Steakhouse

Amazon

Apple

United Airlines

The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.

Assignment Steps

Resources: Strategic Planning Outline and Week 2 textbook readings

Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final strategic plan is due in Week 5. Cite your resources.

Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division's vision, mission, and values, and determine your business model for this new division.

Include the following:

Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.

Describe how the division addresses customer needs and achieves competitive advantage.

Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Explain how the vision, mission, and value of the new division align with the company's mission and vision.

Summarize how the vision, mission, and values guide the division's strategic direction.

Cite a minimum of two peer-reviewed references.

Format your paper consistent with APA guidelines.

Note: This Part IV from your Student Planning Outline. Use the following outline for THIS SPECIFIC SECTION. Make sure you have include each of the topics. Include the topic names (as subheadings). Use this exact format.

For your final Week 5 assignment, you will be taking this EXACT assignment and combining it with your other Weeks to complete your Final Strategic Plan. Each Week I will provide you with the outline you should follow.

IV. Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission, and Value Proposition

a. New Division

b. New Product

c. Customer Needs and Competitive Advantage

d. Vision

e. Values

f. Strategic Alignment

g. Summary

Include your references at the end.

REMEMBER: Focus on your new division like it is a new company (under the parent umbrella). Suppose you are a manager writing this proposal to present to upper management. It will knock their socks off and you will be sitting in a corner office soon!