Assignment:

Business Case: Social Customer Service

Questions

1. How does social media represent a threat to companies who limit their customer support services to traditional channels?

2. When customers have a negative experience with a company, what are the various ways they can use social media to tell others about their experience?

3. Explain why companies can no longer afford to limit their customer service to traditional channels (e.g., call centers).

4. What are soma of the frustrations customers encounterwhen seeking customre service support from a company?

(Note: use other references and/or examples to support your answer if appropriate).

Attachment:- Information Systems Challenges in Management.pdf