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Assignment: You must work by yourself / individually.

Define and discuss the legal concept of "genericide" in its relation to trademark law.

Use the example of Google (and the somewhat newly coined, popular verb "to google") to explain the process of "genericization" and discuss its implications.

1. How might a company such as Google prevent the term "to google" from becoming generic?

2. What would the effects be, should the term become generic?

3. Research and reference appropriate secondary materials to support your argument.Notes:

1) You may use additional cases and resources to help support your arguments. However, you must follow all the instructions that are given for this assignment.

2) Clarifications/Questions regarding the assignment must be posted to the "Discussion Board".

i.e. Please do not email the instructor and/or TAs.

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