Assignment: The New Frontier: Data Analytics

In this highly competitive business environment, businesses are constantly seeking ways to gain traction and understand what is on the minds of current customers and potential customers in order to increase business efficiency. Many companies have turned to business intelligence (BI) and data analytics.

Use the Internet or Strayer Library to research articles on data analytics. Select one industry or one company that is currently using data analytics. Use the industry / company you have selected as the basis for your written paper.

Write a four to six page paper in which you:

1. Define data analytics in general and provide a brief overview of the evolution of utilizing data analytics in business.

2. Analyze the main advantages and disadvantages of using data analytics within the industry or company that you have chosen.

3. Determine the fundamental obstacles or challenges that business management in general must overcome in order to implement data analytics. Next, suggest a strategy that business management could use to overcome the obstacles or challenges in question. Provide a rationale for your response.

4. Analyze the overall manner in which data analytics transformed the industry or company you selected with regard to customer responsiveness and satisfaction.

5. Speculate on the trend of using data analytics for the chosen industry or company in the next ten years. Next, determine at least one additional type of data that one could collect by using data analytics. Provide a rationale for your response.

6. Use at least three quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Explain how the components of an information technology system interrelate in an organizational context.
• Use technology and information resources to research issues in information systems and technology.
• Write clearly and concisely about topics related to information systems for decision making using proper writing mechanics and technical style conventions

Case Study: The Brazilian Federal Data Processing Service

Read the case study titled, "Brazil to fortify government email system following NSA snooping revelations," located here and at http://www.networkworld.com/news/2013/101413-brazil-to-fortify-government-email-274802.html.

Use the Internet to research the architectures that other government organizations and intelligence agencies use for email privacy, if any.

Write a three to four page paper in which you:

1. Examine the proposed business ethical problem that the Brazilian Federal Data Processing Service is presently experiencing. Determine whether you agree or disagree that Brazil's problem is an ethical one that should be corrected. Provide a rationale for your response.

2. Assess the levels of security deficiencies inherent in the Brazilian Federal Data Processing Service original enterprise architecture. Conclude whether or not Brazil could have previously considered its current problem and built an original architecture that would have prevented the problem in question. Provide a rationale for your response.

3. Evaluate the quality of the Brazilian Federal Data Processing Service's proposed architecture plan geared toward solving the security problem. Suggest two other possible architecture solutions that the Brazilian Federal Data Processing Service should consider. Justify your response.

4. Determine whether or not one of the governments or intelligence agencies that you researched has taken precautions to avoid a security breach similar to the one that the Brazilian Federal Data Processing Service had experienced. If this government organization or intelligence agency has taken precautions to avoid a similar security breach, provide one example of such a precaution. If this government organization or intelligence agency has not taken precautions to avoid a similar security breach, recommend one action that it can take in order to avoid a similar security breach.

5. Use at least three quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the types of organizational and computer architectures for integrating systems.
• Develop an enterprise architecture plan to address and solve a proposed business ethical problem.
• Use technology and information resources to research issues in enterprise architecture.
• Write clearly and concisely about Advanced Computer Architecture topics using proper writing mechanics and technical style conventions.