Assignment: S.W.O.T. Analysis

1. Review the SWOT analysis for the Fictional Auto Company.

2. In a minimum of 500 words, describe how Fictional Auto Company can utilize this information to its benefit. Include how Fictional Auto Company can turn its weaknesses and threats into strengths and opportunities.

The requirements below must be met for your paper to be accepted and graded:

· Write between 500 - 600 words (approximately 2 - 2 1/2) using Microsoft Word.

· Use APA style.

· Use font size 12 and 1" margins.

· Include cover page and reference page.

· At least 60% of your paper must be original content/writing.

· No more than 40% of your content/information may come from references.

· Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable.

Strengths-Internal characteristics that give the company an advantage over its competitors.

· Long, successful history, nearly 100 years

· Reputation for value (quality for the price)

· 20,000 associates strong

· 30% increase in revenues

· Ability to target markets

Opportunities-External characteristics; ways to expand or improve the company.

· Aggressive marketing

· Aggressive financing

· Aggressive trade-in policy

· Aggressive extended warranty

· High tech, eco-friendly market segment

· Staff development program

· Dealership scorecards

Weaknesses-Internal characteristics that give the competition an advantage over the company.

· 40% turnover rate among associates

· Bailout damaged brand image

· Low customer satisfaction rating

· Franchise structure (failed dealerships)

Threats-External characteristics; forces that may have a negative effect on the company.

· Aggressive competitors (Ford, GM, Toyota)

· Government regulations and fines

SWOT Analysis for Fictional Auto Company