Assignment: Strategic Analysis Project Guidelines

Overview

The project for this course requires students to use concepts from each module, answer questions about their chosen company, and complete a strategic analysis of that company in a variety of areas. Milestone drafts of your answers are assigned in several modules leading to the strategic analysis project submitted in Module Nine.

You have been hired as a consultant at the company you have been researching. This report is an in-depth look at the strategy and corporate management based on your detailed research completed throughout the semester. This paper is designed as a full report with recommendations that the executive team will use to enhance the existing strategic management. This project is divided into five milestones, submitted in Modules One, Four, Five, Seven, and Nine (deliverable).

Main Elements

Your report should include, as a minimum, the following 11 components:

1. Strategy and the Strategic Management Process at your Chosen Company

Describe the industry you are investigating. Identify the company you are researching along with the mission, vision, values, and strategic plan. Be sure to answer the following questions:

• Describe the industry in which the company operates.
• What is the company's stated strategy? Is it a winning strategy?
• How does the company's mission statement compare to those of its competitors?
• How do the mission, vision, and values support strategic objectives or performance targets of your company?
• What do the mission, vision, and value statements say about the company and its leadership?

2. External Environment and Competitive Position

Complete an industry analysis and a five forces model analysis including an assessment of the company's closest rival. Be sure to answer the following questions:

• What are the driving forces of change in the industry in which your company competes? How has your company changed its strategy to address driving forces?

• Where does the company stand within the industry based on the five forces model of competition analysis?

• Which of the five forces exert the most pressure on the company? What has the company done to relieve this pressure?

• What are your recommendations to further reducing pressure from these forces?

3. Internal Environment and Competitive Position

Complete a SWOT analysis and a value chain analysis of the company you have chosen. Be sure to answer the following questions:

• How well has the company performed to stated strategic objectives or performance targets? Support your assessment with factual data.

• Compare the strengths, weaknesses, opportunities, and threats of the company to those of its competitors. How do the vision and values affect how the company will respond to each?

• What is the core competency of the company? How does this affect its standing within the industry?

• How has the company used its value chain activities to improve its competitive position?

• What are your recommendations in regard to the company's competitive position and value chain activities?

4. Competitive Strategy

Summarize the generic strategy employed by the company and how it helps the company achieve sustained competitive advantage.

• Which of the generic competitive strategy options is your company pursuing?

• Explain how your company is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy?

• How does pursuit of this strategy help your company achieve sustained competitive advantage?

• What are your recommendations in regard to the company's pursuit of a generic strategy or how it uses its value chain in this pursuit?

5. Strengthening Competitive Position

Summarize how the company strengthens its generic strategy through complementary strategic moves. Be sure to answer the following questions:

• Outline what the company has done to fit its strategy to the industry and company situation.

• Has your company responded offensively or defensively, or both, to improve its strategic position? How?

• Has your company pursued complementary strategic options? Explain your answer.

• What are your recommendations for your company to pursue future complementary strategic options to strengthen its competitive position?

6. The Global Marketplace

Summarize company operations in foreign markets and competitive advantage possibilities. Be sure to answer the following questions:

• Describe which method(s) has been used to enter foreign markets.
• How has the company gained competitive advantage through competing internationally?
• What are additional actions that the company could take to gain a competitive advantage in foreign markets?

7. Corporate Strategy: Business Diversification

Summarize the company's methods to diversify into related or unrelated businesses. Be sure to answer the following questions:

• Which diversification strategy is used-diversification into related or unrelated businesses, a mix of both or none, and/or divestiture and retrenchment?

• How has this helped or hurt the company?

• Offer a future proposal for business diversification and describe how it will help the company's strategic position.

8. Ethics, Social Responsibility, and Environmental Sustainability

Summarize the corporate ethics statement, statement about social responsibility, and sustainability statement. If none exist, report what you believe are these unwritten statements or code of conduct based on what the company says about itself. Be sure to answer the following questions:

• Does company practice conform to its ethics statement or code of conduct? Where does practice diverge from the statement?
• Does the company have a comprehensive, proactive social responsibility statement? Does company practice support this statement?
• Does the company follow environmentally sustainable business practices? Does this help or hurt the company? How?
• Offer suggestions for improvement in the above areas.

9. Strategy Execution: Building the Capability to Execute Strategy

Summarize the company's strategic plan based on its internal resources, capabilities, and structure. Be sure to answer the following questions:

• How do the company's hiring and training practices support its strategy?
• How is the company structured?
• Would a different structure work to better implement the strategic plan? Why? If not, why does the current structure work?
• Offer any additional changes that may help the company to deliver its strategic objectives.

10. Strategy Execution: Managing Internal Operations

Summarize an employee's experience within the company and its leadership. Be sure to answer the following questions:

• What best practices can you derive from the company?
• How has the company used information systems to better execute its strategy?
• How does management motivate their teams?
• Review the compensation packages of the executive team of the company.

o What are the monetary and non-monetary elements of the top three executives?

o Rate the company within the industry based upon its compensation packages.

• What future changes in these areas do you see for the company? Offer any suggestions for change in the above areas.

11. Strategy Execution: Leadership

Summarize your recommendations to the CEO and board of directors on how to improve strategy for your chosen company. Be sure to answer the following questions:

• What will this company be doing differently in three to five years to become more competitive based on your recommendations in previous components? ("no change" is not an option)

• What do you recommend the company's leadership focus on to achieve this strategic position?

Write the paper in your own words. Include your own critical analysis and remarks in the paper. If you copy and paste any quotes from the search results, make sure to put those in quotation marks and provide a citation and reference for the source.

Following are general format guidelines:

• Cover Page
• Abstract (Executive Summary)
• Table of Contents
• Components (11)
• References
• Appendices

Milestones

Milestone One: Company Identification and Component 1

In task 1-2, you will identify the company you are researching along with answers to the Component 1 assignment questions.

Milestone Two: Components 2, 3, and 4

In task 4-2, you will provide answers to the Components 2, 3, and 4 assignment questions.

Milestone Three: Components 5 and 6

In task 5-3, you will provide answers to the Components 5 and 6 assignment questions.

Milestone Four: Components 7 and 8

In task 7-2, you will provide answers to the Components 7 and 8 assignment questions.

Milestone Five: Strategic Analysis

In task 9-2, you will submit your strategic analysis project. It should be a complete, polished artifact containing all of the components of the product. It should reflect the incorporation of feedback gained throughout the course.